Privacy Policy | Absolute Data

This document sets forth the policy of Absolute Data AI Limited, referred to herein as "the Company," regarding the collection, utilisation, and protection of personal data pertaining to its clients and their representatives. The Company processes personal data exclusively for specified, explicit, and legitimate purposes, relying on a defined lawful basis for each processing activity as required by UK data protection legislation.

Contact Information for Data Matters
Email: info@absolutedata.ai

Data Processing Activities

Categories of Personal Data Processed, Purpose, and Lawful Basis

All personal data processed by the Company is obtained directly from the data subject.

Processing for Service Delivery and Account Management

The Company processes personal data when necessary to fulfil service delivery and goods supply, and for the management of customer accounts and service guarantees. For these purposes, the Company processes personal data including: identifiers and contact particulars, transactional history, account registration information, records related to service feedback or formal complaints, data utilised for system security and access control, and preferences regarding marketing communications.

The lawful basis for this processing is Necessity for Contract Performance. All data subject rights apply, except the right to object to processing.

Processing for Service Updates and Claims

The Company processes personal data when necessary to issue service notifications and conduct marketing outreach, and for the resolution of disputes, claims, and formal complaints. For these purposes, the Company processes personal data including: identifiers and contact particulars, preferences regarding marketing communications, record of past service usage or purchases, documentation gathered from prior investigations, and records pertaining to customer accounts and client interactions.

The lawful basis for this processing is Necessity for Contract Performance. All data subject rights apply, except the right to object to processing.

Data Retention Standard: The Company retains personal information associated with inactive accounts for a maximum period of two years from the date of account inactivity.

Data Subject Rights and Regulatory Information

Under Chapter 3 of the UK General Data Protection Regulation (UK GDPR), you possess the following rights concerning your personal information:

Right of Access: The entitlement to obtain a copy of your personal data held by the Company, along with details regarding its purpose, source, and any recipients.
Right to Rectification: The right to request the correction of any inaccurate personal data or the completion of any incomplete data.
Right to Erasure (Right to be Forgotten): The right to request the deletion of your personal data under specific circumstances.
Right to Restriction of Processing: The right to request that the Company limit the manner in which it uses your personal data.
Right to Object to Processing: The right to object to the processing of your personal data.
Right to Data Portability: The entitlement to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller.
Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw that consent at any time.

The Company commits to responding to all formal data protection rights requests within a one-month period. To initiate such a request, please contact us using the email address provided above.

Right to Lodge a Complaint

Complaints regarding the Company's handling of your personal data should first be submitted using the contact details provided. The supervisory authority in the United Kingdom is the Information Commissioner's Office (ICO). You have the right to lodge a complaint with the ICO.

Website: www.ico.org.uk/make-a-complaint
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113